@Inproceedings{decker2005kwame, address = "Wiesbaden", author = "Michael Decker and Gunther Schiefer and Rebecca Bulander and Tamara H{\"o}gler", booktitle = "Perspektiven des Mobile Business - Wissenschaft und Praxis im Dialog", editor = "Stucky, W.; Schiefer, G.", isbn = "3-8350-0081-0", month = "August", pages = "19-34", publisher = "Deutscher Universit{\"a}ts-Verlag", series = "DUV Wirtschaftsinformatik", title = "Kontextsensitive Werbung auf mobilen Endger{\"a}ten", year = "2005", }